This is me
I am an author with an MBA degree (please don’t judge me just yet!). I started my career in advertising, and after a brief stint at a mundane 9 to 5 job, at 23, I decided to take writing full-time, and that’s when the idea of my first novel, ‘The Abstruse’ was incepted. The first thing I felt passionately about was writing. Expressing through words came easily to me. I have been writing to express myself since I was 12. Childhood passion grew into my life dream. My first book was released in 2016. At present, I am tying up loose ends in my second manuscript.
Content Strategy Writing
Branding Social Media
I advise people, brands
and NGOs to ace their social media presence
Over the last decade, Social Media has seen a paradigm shift and no one can deny the power of Social Media in this age. I had always been keen about the digital world and had an eye for the latest innovation and trends in the industry. In 2018, I decided to utilise my knowledge, experience and expertise in creating a strong social media presence for women entrepreneurs who ran small businesses along with NGOs and big brands from the sports, food & beverage and retail jewellery industry.
In these past two years, I have helped brands in creating a strong social media presence while achieving their respective social media goals. My expertise lies in personal branding, B2C and B2B social media planning and execution.