This is me
I am an author with an MBA degree (please don’t judge me just yet!). I started my career in advertising, and after a brief stint at a mundane 9 to 5 job, at 23, I decided to take writing full-time, and that’s when the idea of my first novel, ‘The Abstruse’ was incepted. The first thing I felt passionately about was writing. Expressing through words came easily to me. I have been writing to express myself since I was 12. Childhood passion grew into my life dream. My first book was released in 2016. At present, I am tying up loose ends in my second manuscript.
Dreams need a base to grow upon, and so did mine. I started freelancing as a Content Writer in 2012 and as a Social Media Marketer in 2018 to support my dream.
Content Strategy Writing
Branding Social Media
I advise people, brands
and NGOs to ace their social media presence
Over the last decade, Social Media has seen a paradigm shift and no one can deny the power of Social Media in this age. I had always been keen about the digital world and had an eye for the latest innovation and trends in the industry. In 2018, I decided to utilise my knowledge, experience and expertise in creating a strong social media presence for women entrepreneurs who ran small businesses along with NGOs and big brands from the sports, food & beverage and retail jewellery industry.
In these past two years, I have helped brands in creating a strong social media presence while achieving their respective social media goals. My expertise lies in personal branding, B2C and B2B social media planning and execution.
WHAT PEOPLE SAY
“It has been a fruitful association between Cricket Academy of Pathans and Harleen. Working with her was an exciting experience. She is full of creative ideas and is meticulous with planning and executing them. The deep understanding of cricket gave her an upper hand in creating an excellent social media presence for the brand.”
— Irfan Pathan, Cricket Academy of Pathans